CHANT HAPPY

Loose Plans Sink Campaigns

How a focused media plan and a consistent creative platform gives brands a voice worth listening to.

Oct 12

July 2025

Storywebbing Across The FMCU

Timelines instead of Taglines.

Jul 13

June 2025

The Only Fools & Horses Effect

Why your campaign deserves a second season

Jun 22

NEW LUXURY IS NOT BEING DEAD.

Luxury brands of the future won't sell lifestyle, they'll sell lifespan.

Jun 1

March 2025

EXTREME BRAND MAKEOVERS

Move that Brand, Move that Brand, Move That Brand.

Mar 23

The Future Is Dupe

Welcome to a New Era of Brand Authenticity

Mar 16

February 2025

NEVER LOOK A GIFT BRIEF IN THE MOUTH

Treat every dead end like an open door.

Feb 23

Flushed with Creativity

Sometimes it pays to take the piss.

Feb 16

The Future Is Episodic

Brands we can't help but binge

Feb 2

January 2025

Sleepless In Paris

The Parisian Creatives Redefining Victory

Jan 19

December 2024

What The Future

The Inevitable Absurdities of Tomorrow

Dec 29, 2024

The Scariest Billboard of The Week

Johnnie Walker x Squid Game: The Drop

Dec 15, 2024